Blog Archives

Customer Experience Management


COVID-19 is drawing fresh attention to the promise of customer experience management (and all its ancillary marketing buzzwords shown in this cartoon).   Yet there’s still a yawning gap between the shiny promise of technology to deliver a better customer experience and the old-fashioned analog organizational limitations that hold back that potential.

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Posted in Wisdom
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10 Things You Need to Do After You Publish Your Blog Post


Can I ask you a question? What do you do after you hit the “Publish” button? If you started a blog and it isn’t getting any traction, you probably aren’t …
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The post 10 Things You Need to Do After You Publish Your Blog Post appeared first on Smart Blogger.

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Posted in Blogging


Defending the status quo

Random House isn’t in the bookstore business, they’re in the business of publishing ideas that matter. Audi isn’t in the gasoline business. They sell personal transportation. You’re not in the business of having a job with an office. You are willing to trade time and effort in exchange for money and a chance to do […]

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Posted in Wisdom


Copywriting-Mistakes

Introduction

Copywriting is undoubtedly one of the most vital skills one can possess in the business world. Not only is it useful for crafting sales letters, which is what people typically think of when they hear the word “copywriting”, but it is also invaluable for crafting emails for email marketing,

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Posted in Blogging, Life and Times
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Content-Curation-Mistakes

Introduction

Content curation is one of the biggest trends in content development, and there are several reasons for that.

  1. It takes less time than traditional content development. You simply link to other people’s content, perhaps with a short excerpt, and add your own unique commentary.

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Posted in Blogging, Life and Times
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Web-Design-Mistakes

Introduction

Web design is complex enough as it is. You have to worry about mobile accessibility, design aesthetics, user friendliness, SEO, and so much more. But when you consider just how many mistakes one could make and how dearly those mistakes could cost the owner of the website… well,

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Posted in Blogging, Life and Times
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Top-Twitter-Marketing-Mistakes

Introduction

Twitter is one of the most high traffic websites in the world, and it can be extremely profitable for marketing purposes. It’s also very simple to use. You just sign up, complete your profile, and post messages. It’s basically as simple as sending email, right?

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Posted in Life and Times, Traffic
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Blogging-Mistakes

Introduction

Blogging is one of the most lucrative moneymaking methods today, but it’s also really easy to screw up. The fact is, the vast majority of bloggers make little to no money, because they’re making these mistakes that could be easily avoided if only they knew what they were.

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Posted in Blogging, Life and Times
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